- Richard Evans
- Website Design, Logo Design & SEO
- $2,500
- https://unscratchthesurface.com/
Website Design Case Study – Unscratch the Surface
Swan Technologies designed and developed a professional, conversion-focused website for Unscratch the Surface, a specialist glass scratch removal and restoration company serving commercial, luxury residential, automotive, marine, and high-value restoration projects across the United States and internationally.
The project required a strong digital presence that could communicate technical expertise, showcase complex restoration work, build confidence among contractors and property owners, and generate consultation requests from visitors across multiple service areas.
Client Overview
Unscratch the Surface provides professional glass scratch removal, resurfacing, and restoration services. The company works on commercial buildings, curtain walls, luxury residences, high-rise windows, classic vehicles, yachts, tugboats, and other specialist glass applications.
The company has operated since 2005 and promotes a patented glass resurfacing process designed to deliver permanent results without visible distortion. Its portfolio includes projects completed across more than 27 U.S. states and several countries.
Project Objectives
The main objective was to create a credible and authoritative website that clearly demonstrates the company’s specialist capabilities.
The website needed to:
- Present multiple glass restoration services clearly.
- Build trust with contractors, builders, collectors, and property owners.
- Showcase completed projects through visual portfolios.
- Explain the company’s patented restoration process.
- Highlight its no-distortion guarantee.
- Generate qualified consultation requests.
- Support nationwide and location-based SEO.
- Perform effectively across desktop, tablet, and mobile devices.
Our Website Design Solution
Swan Technologies created a modern service-based website that combines strong visual presentation with detailed technical information.
The homepage introduces the company’s primary value proposition immediately and directs users toward requesting a consultation. Bold service messaging, prominent calls to action, project photography, and trust-building content help visitors understand why professional restoration can be a better alternative to costly glass replacement.
We also structured the website around distinct customer needs, including commercial glass restoration, luxury residential projects, automotive glass, and marine or yacht restoration.
Service-Focused Website Structure
The website was organized to make complex services easier to understand and navigate.
Visitors can quickly explore:
- Commercial glass restoration
- Post-construction scratch removal
- Luxury residential glass restoration
- Tempered glass resurfacing
- Automotive glass restoration
- Yacht and marine glass restoration
- Fabrication debris removal
- Glass restoration consulting
- Completed project portfolios
- Customer reviews and testimonials
This service-led structure improves usability while creating valuable landing pages for organic search visibility.
Portfolio and Project Presentation
Because visual proof is essential in the glass restoration industry, the website includes project galleries and detailed restoration examples.
Completed projects help demonstrate the company’s experience with difficult glass damage, specialist surfaces, high-value properties, and large commercial applications. These visual elements also support credibility by showing visitors the quality and range of work completed by the business.
Trust and Conversion Features
The website includes several conversion-focused elements designed to turn visitors into qualified leads:
- Prominent consultation request buttons
- Click-to-call contact options
- Click-to-text functionality
- Customer reviews
- Service area information
- Patent references
- Experience and project statistics
- No-distortion guarantee messaging
- Detailed project portfolio
- Clear contact information
These features give potential customers multiple ways to contact the company while reinforcing its specialist reputation.
Responsive and SEO-Friendly Development
The website was developed with responsive design principles to ensure a smooth experience on mobile phones, tablets, laptops, and desktop computers.
We also created an SEO-friendly structure that supports nationwide search visibility. Individual service pages, project pages, location references, optimized headings, internal navigation, and descriptive image information help search engines better understand the company’s expertise and geographical reach.
Key Features Delivered
- Custom WordPress website design
- Mobile-responsive development
- Service-specific landing pages
- Commercial and residential service sections
- Automotive and marine restoration pages
- Project portfolio integration
- Customer review integration
- Consultation request forms
- Click-to-call and click-to-text options
- SEO-friendly page architecture
- Service area optimization
- Image gallery integration
- Strong calls to action
- Trust-building content sections
- Fast and intuitive website navigation
Results and Business Impact
The completed website gives Unscratch the Surface a professional platform that reflects the specialist nature of its work.
The improved digital presence helps the company:
- Present its patented process more effectively.
- Build credibility with commercial and high-value clients.
- Showcase complex restoration projects.
- Educate customers about restoration versus replacement.
- Generate consultation requests from multiple locations.
- Promote commercial, residential, automotive, and marine services.
- Support nationwide organic search visibility.
- Strengthen its position as a specialist glass restoration provider.
The website now functions as both a detailed information resource and a powerful lead-generation platform.
Why This Project Stands Out
This project required more than a standard home-service website. The business operates in a highly specialized field where technical experience, visual evidence, trust, and professional credibility strongly influence customer decisions.
Swan Technologies created a website that communicates those qualities while guiding users toward requesting a consultation. The final result combines technical depth, project storytelling, responsive development, and conversion-focused design.
Need a Website for a Specialist Service Business?
Swan Technologies creates professional websites for contractors, restoration companies, specialist service providers, construction businesses, and nationwide service brands.
We combine responsive website design, strategic content, SEO-friendly development, and lead-generation features to help businesses explain their expertise, build credibility, and attract more qualified enquiries.
Build a professional website that makes your specialist expertise impossible to overlook.